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Citation

Garcia-Garcia, M. (2024a, April 24). Colorful Conversations on AI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/colorful-conversations-on-ai


Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ai-taskforce


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


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Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution-12388


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Citation

Palacio, X. (2024a, April 24). Takeaways: AI Breakout Session. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/takeaways-ai-breakout-session


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Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manuel-caro-


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


Videos
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Citation

Dotiwala, H. (2023a, November 27). Revolutionize Product Testing & Optimization With Artificial Intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revolutionize-product-testing-optimization-with-artificial-intelligence


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Citation

Carlsson, O. (2023a, November 27). AI in the Workplace. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ai-in-the-workplace